Saturday, 15 June 2013

Gartner Magic Quadrant - Laziness in the Enterprise

Letsme be blunt, the Gartner Magic Quadrant is an awful way to choose software. It involves taking your brain almost completely out of the equation. Don't get me wrong, it is a brilliant business model for Gartner. You are selling information to large companies and getting other large companies to "lobby" their product. It is completely win/win for Gartner, for everyone else that listens to the crap they shovel it is far from a win.

Unfortunately, Garntner carries a lot of weight in the IT industry and the classic ass covering can be done by choosing something in the upper right quadrant. Most of the time when I look at the crap Gartner is shovelling I can't even find a tool I would want to use. The reason behind this? Well in order to even apply to get a product you need to spend hundreds and hundreds of hours producing a "landscape report" which most mid  size companies would not concentrate on, especially when Garnter refuse to disclose how much in kickbacks fees they charge for "rating" your software.

So companies like Avaya are spending most of their time and effort on marketing but are building thee biggest pieces of shit I have ever seen. The software cannot meet half the business requirements despite the BS from their salespeople and integrating with them is like getting your teeth pulled by a proctologist. Yet somehow they make it into the upper right quadrant...

All Garntner has done is slow down and handicap anyone who takes their advice. Which is great for all the startups who are making smart decisions based on their business needs, not an arbitrary 4 quadrant graph which represents how much marketing budget they have....


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